Executive Diversification and the Green Innovation Bubble #worldresearchawards #researchawards
Can Executive Diversification Tackle the Green Innovation Bubble? As firms accelerate their investments in green technologies, a new challenge has emerged: the green innovation bubble . While sustainability-driven innovation is essential for long-term growth and environmental responsibility, excessive or poorly guided green investments can lead to inefficiencies, misallocation of resources, and diminishing returns. One promising yet underexplored solution lies in executive diversification . Understanding the Green Innovation Bubble The green innovation bubble occurs when organizations pursue environmentally friendly innovations aggressively—often driven by regulatory pressure, investor expectations, or ESG signaling—without sufficient strategic alignment or absorptive capacity. This can result in symbolic innovation, short-lived technologies, or innovation overload rather than genuine sustainability gains. Executive Diversification as a Strategic Lever Executive diversifica...