Media Environmental Coverage and Corporate Green Innovation 🌍 Introduction In the era of Carbon Peaking and Carbon Neutrality , businesses are under growing pressure to transition toward sustainable and environmentally responsible operations. Beyond government regulations and market forces, one powerful external driver is gaining prominence: environmental media coverage . Media has evolved from being a passive information channel to an active governance mechanism that influences corporate behavior, reputation, and strategic decisions. 📊 What Does the Study Examine? Using panel data from listed companies between 2008 and 2023 , this study investigates how environmental media coverage influences corporate green innovation. The central question: Does environmental media attention truly push firms to innovate in greener ways? The answer is yes — and through two important mechanisms. 🔎 Dual Mechanisms Driving Green Innovation 1️⃣ Regulatory Pressure Channel Environmental media...