Big Data Capability, Technical Knowledge Search, and Green Technology Innovation: A Mixed Methods Study Introduction In today’s rapidly evolving digital landscape, organizations are increasingly leveraging big data capabilities to enhance innovation and sustainability. Green technology innovation has become a critical focus as industries aim to reduce environmental impact while maintaining competitiveness. This study explores the relationship between big data capability, technical knowledge search, and green technology innovation using a mixed methods approach. Understanding Big Data Capability Big data capability refers to an organization’s ability to collect, process, and analyze large volumes of structured and unstructured data. With advanced analytics, companies can uncover patterns, predict trends, and make informed decisions that support innovation and sustainability initiatives. Role of Technical Knowledge Search Technical knowledge search involves identifying, acqui...